SAM HAM is a new unisex fine jewellery brand conceived to incite power and self-confidence through its designs. Their first wedding and engagement collection combines feminine traditions of a diamond engagement ring with a typically masculine wedding band, the pieces fusing together to create unisex designs. Transcending these conservative traditions, the new collection brings to life the concept that marriage sees two equal halves make a whole. The collection comprises seven individual pieces, with any two seamlessly fitting together – almost with one incomplete without the other.
True to the ethos of the brand, which looks to humorously re-appropriate traditional notions of gender as well as sexuality, the wedding collection mandates equality by being truly unisex. Anyone can wear any of the pieces no matter whether they are male or female demonstrating that gender should not define expectations of character.